The children's UK toy shop with hundreds of online educational toys and inspirational toys for kids which both educate and entertain. We offer fantastic, unique, kids toys & gifts that encourage the development of imagination and stimulate curiosity about our world and beyond. Enjoy the journey! 

All kids toys available through our online shop are innovative and above all fun. We pride ourselves in our search for unique toys & gifts which are not easily available in high street toy shops and which will be well received by your child or gift recipient. 

Above all they must have an educational and developmental aspect; helping to develop your child in the key areas of fun learning and development. 

All our children's toys and kids gifts are fully guaranteed and carry a 90 day no-quibble money back guarantee. 

Our friendly customer services team are based inside our UK offices and work hard to offer you the best customer service. They are on hand to answer any questions you may have. Simply call our Customer Services team on 01904 202 240 Mon-Fri 9am to 5pm. Our telephone sales team are available on 01904 202 240, 8am to 8pm.

Our mission at BrightMinds is to foster “a brighter way to play” to inspire your child to be curious about the world around them & encourage creativity in a fun & relaxed way.We hand-pick a world-class range of educational kid's toys, games, gifts & kid's books which are good quality, safe and backed by our extraordinary customer service.

A toy from BrightMinds is a wonderful gift for your special boy or girl. Backed by our 90 day guarantee we are the number one site for thoughtful toys for kids!