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About Us

About Us

BrightMinds is an award-winning home shopping company established in 1999. We have won over 5 national mail order awards including Best Internet Business, and are one of the UK’s Top 10 UK mail order companies as named by The Daily Telegraph.

Maths, Crafts & Science toys

We specialise in science toys, maths toys, arts and crafts and other toys and games that are fun to use but also encourage learning and development, and this year we are proud to be at the forefront of Coding for Kids with our Raspberry Pi2 kits and the forthcoming BBC Micro:Bit – all backed by a unique 90 day no-quibble guarantee, unmatched by any other retailer on the web. 


BrightMinds was the brainchild of science teacher, Alison Quill, who left teaching because she felt stifled by the National Curriculum. “It became teaching by recipe” she explains, “but I wanted to set off that spark in children’s minds”

Best educational toys

Alison put her years of successful teaching experience to good use by finding the best educational toys on the market for all ages from toddlers to teenagers.

As a teacher, Alison’s science lessons used all the senses to appeal to each child’s individual learning style, and that’s what we still look for in the products we offer. 

In more recent years she has increased the range to include revision guides and exam help to make sure your child gets that extra bit of help they deserve to pass their SATs test and exams.

Handpicked toys

Every potential product is opened up and tested to feel the quality. To make the grade, it has to inspire children to be curious about the world around them or encourage creativity and develop their skills at their own pace in a relaxed and fun way. This creates a loving space, which is the best way for children to learn, grow and discover their passion in life.

The BrightMinds philosophy

Time has only strengthened Alison’s belief that within each child is a ‘bright mind’ ready to blossom. Over the years she has seen several of her former pupils go on to become happy, rounded adults with successful careers, often in science.

One is now a microbiologist who has just finished a PHD and doing groundbreaking work into microbes and sustainable energy at Leeds University. Another is a geo-physicist who credits Alison as being ‘one of the two most influential people’ in her life.

The best start in life

Whether you’re buying as a gift, or for your own child, we cannot promise that buying a BrightMinds toy will turn them into a future Nobel Prize winner. However, we can promise that you’ll be doing the very best to help them fulfill their potential, and wake up that spark that lies within every one of us.